At Applus+, we respond to the TIC needs of clients from various sectors and different industries as a global leader and a trusted partner with a passion for improvement.

These three pillars guide our business strategy. Each pillar has defining attributes that support our long-term growth and help us to enhance our services and our own technology across the industry sectors in which we operate. Our brand promise captures the essence of these pillars: TOGETHER BEYOND STANDARDS.

What are our pillars and attributes?

Our pillars are the three big concepts that summarise who we are, what we do and what makes us unique. Concepts that focus on what we say and do, because every pillar represents an important part of our identity.

Our claim

The three pillars we have just introduced, and their key attributes, can be tied together and communicated in a slogan that sums up our primary objective: a constant striving for excellence that both exceeds our clients’ expectations and goes beyond standards.


Our brand internationalisation process

Discover more about our pillars and attributes and our brand internationalization process in the following videos.




Our brand strategy has been recognised around the world by several marketing and communication associations.


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