The wet climate and salt on the roads makes rust on vehicles very common in both Denmark and Finland. Through its Automotive Division in both countries, Applus+ has begun to commercialise rust protection on both new and old cars in its service stations. Rust is now included as an extra point of difference in inspections, in a bid to promote vehicle safety and raise awareness of the need for drivers to take a responsible attitude and avoid traffic accidents.
Applus+ clients are invited to attend the inspection
, allowing the inspector to give them technical advice during the process. The inspector can, for example, show the client if the undercarriage is rusty. Through a nationwide agreement with a high-quality rust protection company, the client can then avail of a special offer on rust protection.
In addition, as Applus+ operates as the pick-up point for the treatment, clients return with their cars, allowing for further relationship building.
The initiative has brought higher levels of client satisfaction by using the professional knowledge of Applus+ employees in a new context in order to improve awareness of different elements of vehicle safety.
Whether the project is big or small, Applus+ continues to respond to client needs with rapid and accurate solutions.